ABOUT

Sparkle is the second key brand launched from the house of Safed. Sparkle was the natural step to move into the home cleaning space after Safed’s success, as it explored the dishwashing segment of the home cleaning space.

Born in the early 2000s- Sparkle now is almost 2 decade brand. In its short journey, Sparkle has come to be known as an innovative, resourceful brand suited to the various needs to dishwashing.

Since its inception, Sparkle has created breakthrough solutions by introducing tub packaging or by the way of double shakti (power) formulation to fight stains and malodor at one effort.

Sparkle as a brand now has the range of products in the form of Dishwash cakes (bars and tubs), Dishwash liquid and Dishwashing aids (range of scrub pads and steelwool).

While dishwash cakes are an important washing medium for daily use utensils and cutlery, as well for removing tough grease, burnmarks and strong malodour, liquids are suitable for use to clean all types of utensils, expensive crockeries and glass/crystal vessels.

Sparkle today is a household name in West Bengal and North Eastern states, and is amongst the top 2 brands providing dishwashing solutions for the homemakers. Also growing rapidly across states of Bihar, Jharkhand, Odisha and MP, Sparkle today is one of the foremost players in the dishwashing segment.